Barring the professional website designers of the world, the overwhelming majority of us would flounder in the face of writing code, handling HTTP or FTP, and so forth – and that’s why a purpose-built platform is such a blessing. This is, of course, why website builders have seen such a steady growth in popularity over the past decade or so. From the average internet user, who is growing more and more discerning of the hallmarks of a ‘good’ and ‘bad’ website, to those omnipresent digital observers, such as Google’s own algorithm, making a website that stands a genuine chance of success is about far more than the basics. Whether we are building a personal site or an entire platform for eCommerce, it is the nature of building a website that we should be all too conscious of quite how high the stakes are. If, on the other hand, we choose incorrectly, we can begin to feel pinned down by an unreliable, confounding and, of course, frustrating programme. If done right, it can be an incredibly productive and fruitful relationship. We enter into a complicated relationship with our chosen website builder. Bernadine Racoma, Content Manager at, looks at the usability and reliability of two big names within the world of website building: Wix and WordPress.

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